.3 min reviewed Last Updated: Sep 03 2024|8:09 PM IST.Mahindra-backed Standard Legends has introduced the Jawa 42 FJ, a brand-new neo-classic motorcycle in India. Priced competitively at Rs 1,99,142 ex-showroom Mumbai, this new offering aims to interfere with the neo-classic market.The overview of the Jawa 42 FJ is part of Classic Legends' broader approach to increase and also boost its presence.Along with a 350 cc motor, the Jawa 42 FJ competes with the Royal Enfield Hunter 350, priced at Rs 1,49,900, as well as the Honda H'ness CB350, which can be found in at Rs 2,09,838. The Jawa 42 FJ includes an electrical power result of 30 brake horsepower (bhp), greater than the 20.2 bhp supplied through its own rivals.Anupam Thareja, co-founder of Standard Legends, elaborated on the firm's goal: "Our goal is actually certainly not only to participate in the marketplace however to develop and control it. We are putting in heavily to guarantee our items stick out and also fulfill the progressing needs of our consumers.".Thareja added that Classic Legends has actually already invested around Rs 350 crore of the Rs 1,000 crore raised, with the remainder readied to increase production and expand its own distribution network.Thareja additionally covered the provider's expansion strategies, featuring the add-on of one hundred brand-new filling station and also dealers as component of its own efforts to enrich customer service and also availability before the festivity time.Ashish Singh Joshi, chief executive officer of Classic Legends, highlighted the strategic pricing as well as efficiency perks of the new Jawa 42 FJ. "The Jawa 42 FJ gives a significant 40 per cent increase in energy reviewed to rivals in the very same cost selection," Joshi remarked. "This is actually a very clear presentation of price-performance disruption. Our experts're certainly not only joining the market place our company are actually enhancing it.".The Jawa 42 FJ is the 10th style launched by Standard Legends since its inception. The firm has actually been extending its own portfolio to serve a broader variety of consumers. The neo-classic section, targeted at a younger generation, includes 3 versions: the Jawa 42, Jawa 42 FJ, and Yezdi Car.Discussing the launch, Anand Mahindra, chairman of Mahindra Team and founder of Standard Legends with a 60 per-cent risk, said: "At their importance, companies are only a gathering of their tales. New brands inform new tales, and also reanimated brands tell brand new stories as well. Earlier, the provider developed rugged, budget-friendly, reliable bikes that became a craze in Europe. Currently our experts are actually operating a marathon. Our team may fall or even slip, yet we'll increase and go on operating. Our experts really hope that every one of you will certainly keep the span along with us and cheer our team on.".The bike includes fluid air conditioning, which is certainly not found in its own competitions, as well as possesses a dual-channel anti-lock stopping system as well as communicated steering wheels. It is actually accessible in 6 versions, valued in between Rs 1,99,142 as well as Rs 2,20,142.Classic Legends targets to catch a significant market cooperate the neo-classic section as well as is confident that the Jawa 42 FJ will definitely play a crucial function in achieving this goal. The provider did certainly not disclose its own purchases projections, month-to-month numbers, or market reveal.Traditional Legends is actually also paying attention to its own international presence, along with BSA bikes now accessible in thirty three nations and also Jawa making headway into Eastern Europe and also other markets.1st Published: Sep 03 2024|7:22 PM IST.